Coca-Cola engaged us to redesign the careers site for their refreshments division – enjoycareers.com. Built upon our Harvest product platform, the site’s evolution included a more refined user experience, targeted messaging and a modern, responsive design aesthetic. Based on the success of the relaunch, we were given the opportunity to expand our role in Coca-Cola’s recruitment marketing efforts. From social media and email campaigns to specialized advertising solutions for student and military, we leveraged multiple channels to increase reach and effectiveness.

Responsibilities: Creative Direction / Visual Design

Forever Summer

The Forever Summer microsite is a collaboration with the OshKosh B’gosh team and serves as the central destination for a nine week campaign. Offering original content in the form of fun activities, blogger videos and user-generated moments the overall design approach captures the brand’s down-to-earth, homemade feel. Hand-drawn elements and illustrations accentuate fun and easy projects that capture the true spirit of summertime.

Responsibilities: Creative Direction / User Experience / Design

This Mayo Clinic careers creative uses authentic imagery, personal stories and clear messaging to humanize the brand and connect with prospective candidates. A streamlined layout highlights career benefits, community insights, and quick facts, helping job seekers quickly understand both the professional and lifestyle advantages. Integrated videos and recruiter contact options create a more engaging, supportive experience. Together, these elements strengthen trust and position Mayo Clinic as an employer of choice.

Bayer CropScience is one of the world's leading innovative crop science companies. With 70+ individual product offerings, the brand needed an online presence that unified the full range of solutions. Moving away from the product-focused  sites of the past, our solution leveraged insights gathered from farmers to create a personalized experience. Useful tools helped farmers find their local sales rep, view weather reports and receive commodity quotes – all with the intention of empowering a community that relies heavily on real-time data.

In addition to the U.S. site, we created unique landing pages for product launches and applications designed to enhance the relationship between farmer and sales rep.

Responsibilities: Creative Direction

Working with Walmart's in-house creative team we created a national transportation recruitment campaign consisting of digital billboards on major interstates throughout the United States, social media campaign, driver referral program and XM satellite radio spots running in major markets. All of these elements worked together to increase driver leads and applications.

A few months into the campaign Walmart was starting to see an uptick in applications from qualified drivers. As the campaign continued to run their numbers increased accomplishing the campaign's primary goal of increasing and retaining drivers.

Responsibilities: Creative Direction / Copywriting / Visual Design / User Experience

A Legacy of Firsts

To celebrate Denon's 100th year in business, we created a site that showcases a century of breakthrough moments. Working with their German and Japanese brand teams, we created an interactive historical timeline where users fly through decades of product innovation and famous events in the music and film industries. To reinforce the global nature of the brand, the site was translated into 15 different languages.

Responsibilities: Creative Direction / Art Direction

As AppVault’s Creative Director I’m responsible for overseeing our brand identity and the creation of various elements that define it. In 2019, we overhauled the entire brand including positioning, company logo, product logos, landing pages and marketing materials. The result was a more cohesive look and feel that stays true to the company’s history and mission.

Advisor Insights eMag

The only thing more daunting than the subject of retirement planning is the amount of misinformation floating around online. The Advisor Insights eMag attempts to eliminate some of these unknowns by delivering relevant content inside a familiar format. Packed with original articles, data visualizations and planning tools, the eMag educates but doesn't intimidate, driving people to their ultimate goal of contacting an advisor.

Responsibilities: Creative Direction / Art Direction

As a Creative Director at LBi, I had the privilege of working on the Newell Brands account including several key brands within their portfolio – DYMO and Graco Baby. Both brands were making the transition from a product-focused to a solutions-focused approach. We magnified that transition by creating an online presence that is consumer-friendly, visually rich and easy to navigate.

Responsibilities: Creative Direction / Art Direction

The Delta Flight Museum is housed in Delta’s two original maintenance hangars, which date back to the 1940s. When it came time to renovate the museum, Delta enlisted the help of our team to modernize the experience. Using touchscreen technology we created multiple interactive exhibits including:

• Three 55” touchscreens showcasing the company’s Family Tree, Commercials and an Evolution of Delta Logos game.
• 6 unique Interactive Reader Rails that tell the stories of historical aircraft in each hangar.
• Brick Locator interface that helps visitors find individual, dedicated bricks brought for display in the new courtyard.
• Check In kiosks in the lobby with custom, printed boarding passes.

The museum re-opened to one of its biggest crowds ever and garnered national media attention.

Responsibilities: Creative Direction / User Experience / Visual Design

As one of the largest transportation and logistics companies in the United States, Hub Group relies on its drivers to keep their business moving forward. We were tasked with finding ways to make their recruitment marketing efforts more effective. Our solution, rooted in driver research, communicates the benefits and differences of becoming a Hub Group driver through a new careers site, social media content and driver testimonial videos.

Responsibilities: Creative Direction / User Experience / Visual Design

They say the two best days of being a boat owner are "the day you buy it" and "the day you sell it." The latest evolution of Yamaha's Watercraft site challenges that notion by communicating the countless ways boating enthusiasts can enjoy a day on the water with their products. Each site (Boats and Waverunners) appeals to a broad range of interests, delivering rich content inside three distinct categories – Performance, Luxury and Versatility.

Responsibilities: Creative Direction / Art Direction

Burnt Hickory needed an online presence that separated them from the ever-growing pack of craft breweries. With influences ranging from Southern Gothic to the Civil War to Punk Rock, Burnt Hickory's beers thrive on being different (how about a Graham Cracker Stout). Our solution bubbled these eclectic differences up to the top, creating a site concept that brings to life the character of the brand.

Responsibilities: Creative Direction

Product Launch Videos

How do you revolutionize the lawn care and pest control industries? Design smarter products that maximize efficiency and eliminate unnecessary waste. How do you promote these innovative products? Create lighthearted, engaging demonstration videos that run within the store display. Advantage Pennington and Amdro. By leveraging the power of video, these brands stood out from their competition on an aisle that is notoriously cluttered.

Responsibilities: Creative Direction / Art Direction